𝗟𝗲𝘃𝗲𝗹 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗰𝗮𝗿𝗲𝗲𝗿 𝘁𝗵𝗶𝘀 𝟮𝟬𝟮𝟱–𝟮𝟬𝟮𝟲!
UA’s Graduate and Post Graduate online applications for 2nd Term are officially OPEN!
News & Research
MBA Students Participated in the Business Care Competition 2025
We are proud to share that our Master of Business Administration (MBA) students participated in the Business Care Competition 2025, hosted online by Handong Global University (HGU), South Korea.
Research Excellence Displayed by Risk Takers
The study by Dr. Jean Paolo Lacap, Carla Mae Discartin, Rica Ann Kailine Salac, and John Anthony Ma. Rey Del Rosario, title “How Tiktok Videos from Local Fashion Brands Influence Generation Z’s Purchase Intentions: The Roles of Attitutde and Trust” has been offiially published in Young Consumers: Insights and Ideas for Responsible Marketers (Emerald Publishing).
Research Excellence Displayed by Risk Takers
Master in Business and Public Administration students from the University of the Assumption actively participated in the 1st PREO General Assembly and 2nd International Research Conference in Business Management, Tourism, Hospitality, and Social Science, held at the City College of Angeles.
Consumer and Organizational Behaviour in the Age of AI
The School of Business and Public Administration (SBPA) is pleased to announce the publication of research papers by our MBA students, which have been accepted as book chapters in Consumer and Organizational Behaviour in the Age of AI (IGI Global, Scopus Indexed). These scholarly works were conducted under the supervision of Dr. Jean Paolo Lacap, who also served as a co-author.
